April 9th, 2019

Martech: Brand Marketing is the New Demand Generation

First, An Apology Sorry, demand generation professionals. We still love you and your jobs aren’t going away. But, as you are well aware, the B2B buyer journey has changed—dramatically. Your roles, measurements, data sources, and tool sets have [...]

Yahoo in new $117.5 million data breach settlement after earlier accord rejected

(Reuters) – Yahoo has reached a revised $117.5 million settlement with millions of people whose email addresses and other personal information were stolen in the largest data breach in history. The proposed settlement made public on [...]